I came across this odd banner for Sympatico Autos when browsing this morning. What always surprises me about these kinds of ads is how little self-awareness these companies must have. I mean, really? No one in MSN/Sympatico’s advertising team has the clarity of mind to notice the cliché they’re headed towards?

Advertising is a reality of a consumer culture, we all know this, but I would have hoped that we would have evolved past this kind of single-entendre marketing.

NOTE: I realize that by posting this, in a way I am drawing attention to the very product I am critiquing, but hopefully if enough people react to ads like these we may eventually see a shift from this kind of marketing, to this kind.